Every year, consumers have two months in which they can switch to another health insurance. LiveWall surveyed more than 100,000 Tweets and analysed a part of these Tweets manually in order to reach a conclusion. The study focused on whether the decision process of the client was reflected in the Twitter traffic.
The Twitter use does seem to contribute to the decision-making, and can actually affect the choice of the consumer.
The results were presented in a comprehensive infographic that was very well received by the management of Interpolis.