Spotify and Universal’s aim was to break the record of the amount of streams with Avicii’s new track. LiveWall developed this campaign.
Via Facebook and Spotify ads, the campaign was brought to the attention of the (potential) participants. Your aim as a participant was to get a seat on the airplane. Who was still on the plane at the end of the action period of 14 days, won an all expenses paid trip to Ibiza together with Avicii. Thousands of participants battled for the price.