The Voice Of Holland

Facebook video channel

For the popular television program The Voice Of Holland, LiveWall developed a video page for the Facebook page of the show. At this channel, the viewer is able to watch all the blind auditions and the best moments of the show. By means of this channel, the moment of contact with the viewer can be expanded which leads to more engagement.

The Voice Of Holland is a talent show which has been broadcasted at RTL 4 since 2010. The formula is created by John de Mol and Roel van Velzen and has been sold all over the world due their great success. The Voice Of Holland is all about finding the unique voice. The first round of auditions are blind auditions since the jury doesn’t face the candidate during his or hers audition. When the jury is impressed they can turn their chairs around which earns the candidate a spot in the Live Shows.


Since a large part of the target group of TVOH is located on Facebook, it is a very suitable medium in order to provide the viewer with additional content. The channel provides an additional area in which the viewer can come into contact with show next to the existing web site. The page aims to create more viewer involvement in the program and to get acquainted with all candidates. The page is easily accessible from different devices.  

Cases

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