Stand-alone brand activation

Coca-Cola launched a new ad campaign in 2016 called “Taste the feeling”. In line with this campaign, Coca-Cola increased their focus on the festival sector. LiveWall Group contributed to this focus by developing a stand-alone brand activation that was located at dozens of popular festivals such as Mysteryland, Solar Festival and many more. 

Develop a creative, innovative and stand-alone brand activation that attracts attention and creates awareness for Coca-Cola. 

Scan, Pose & Print

LiveWall developed multiple life-sized interactive Coca-Cola bottles that were spread throughout the festival terrain. We combined five brand activations into one: event registration, photo activations, video activations, sampling and data collection. 


LiveWall also delivered tens of thousands of Coca-Cola branded RFID bracelets. Coca-Cola ambassadors needed these bracelets in order to participate. The activation flow is as follows:

    1. Purchase Coca-Cola
      Visitors received a RFID bracelet after purchasing one Coca-Cola.

    2. Scan bracelet
      In order to activate the system visitors were required to scan their RFID bracelet.

    3. Register
      Fans registered via social login or by submitting their email.

  1. Pose & picture
    Fun photos and videos were automatically generated and linked to unique participants.

  2. Coupons
    As a reward for participating, ambassadors received a personalised and automatically generated coupon. These coupons included prices such as private helicopter trips, meet & greets or Coca-Cola samples.

  3. Personal aftervideo
    Participants received a completely personalised and Coca-Cola branded aftervideo.

  4. Coca-Cola ambassadors
    As a result, tens of thousands of aftervideos have been posted, shared and liked online, resulting in a huge awareness boost for Coca-Cola during the summer festival season.  


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