There was a live action painting arena placed at one of the festival's areas. In the arena, contestants could participate to the Get Ridged Live Action Painting. LiveWall co-created the concept and developed the interactive paint cannon. This canon was triggered after sending a Tweet with a specific hashtag, and bursted out with colored paint on the contestants. The Tweets were displayed on a large screen and there was a countdown shown until the launch. Bursting with pleasure!
Interactive battle with tweet activated paint-canon
During large-scaled summer festivals the new flavours of Lay's Get Ridged were launched. These new flavours are specially created for a young and creative audience. Get Ridged symbolises fun which you create yourself. For this large campaign of Lay's, LiveWall developed the interactive paint cannon.