During the World Cup in Brasil we developed a custom WC Pool for Nieuwsblad.be. Over 45.000 Belgians participated in this online tool, based on the well-known 'toto-principle' (win team 1 - draw - win team 2).
Flowergirl, WC Pool & Biggest Fan
The collaboration between 'Het Nieuwsblad' and LiveWall has already resulted in three campaigns: WC Pool, Biggest Fan & Flowergirl campaign.
Another campaign during the WC 2014 was the Nieuwsblad Biggest Fan quest. Nieuwsblad was looking for the biggest WC Fans in Belgium. Each participant received a McDonalds voucher, so everybody got rewarded.
The Flemish newspaper ‘Het Nieuwsblad’ and Flanders Classics asked LiveWall to create a Facebook app. With this app, a search for a flower girl for all cycle races of Flanders Classics was started. All potential flower girls were invited to take part in this competition by uploading a photo of themselves. Afterwards, a selection was made and the winning flower girl was chosen.