During the pregnancy fair in RAI Amsterdam, the visitors could virtually try on clothing items. The visitors were using hand gestures (Kinect technology) to put together an outfit with clothing items from the newest collection of Prénatal. Afterwards, the visitors could take a picture (screenshot) of their cute outfit. For a chance to win a gift card, the visitors had to share the picture via the Facebook app and collect as many votes as possible. The fitting room caused a playful activation and interaction during the fair.
Besides the virtual dressing room there was also a LiveWall tool present. At the stand of Prénatal were three screens attached. The tool displayed all social media posts about Prénatal and pictures of the outfits of the visitors.