Zeeman fashion stores

Online campaign to create more awareness

LiveWall developed a website and a Facebook app for Zeeman.

Zeeman produces underwear for everyone. And therefore they were looking for underwear models in all shapes and sizes. They were looking for all types of people, like men, women and children who are young, old, fat or skinny. Anyone who dares.  Zeeman aspires to find a series of "models" that look "normal" through this campaign to show that anyone can be an underwear model. 

  

Website

By uploading a picture of yourself, participants had a chance to get their picture on the Zeeman flyer, the website, at the in-store posters or have a video-shot in the tv-commercial on national television. 

Facebook App

Due to the fact that not all fans dare to upload a photo of themselves in their underwear, LiveWall has developed a Facebook app that gives the fans an opportunity to upload a photo of their face into an existing model body. The next step was to post these photos to their timeline. Afterwards they were redirected to the Zeeman website.

 

To promote the activation on the website, the interactive and unique Facebook app was used. This combination brought more engagement, and was therefore a lot more effective than "just" an advertisement.

Cases

Coca-Cola Expedition Robinson Sony KLM Royal Dutch Airlines KLM Armin van Buuren vs Concentrate KLM - Dream Deals Maandag Villa Pardoes KNVB ABN AMRO World Tennis Tournament RTL Live Tomorrowland Disney KNVB FoodieChannel Chestnote App Red Bull RTL MCN RTL 7 - Matchwinner App Rekub App Fiat Idols Unilever Food Solutions Maybelline Willem II Football Club Endemol Webshop Bol.com RTL - Goede Tijden, Slechte Tijden Randstad Republic Records - Alesso Ziggo BIC Spots RTL Dance Dance Dance Online Bullies Tackled KLM Smartwatchface Dancetour Red Bull Digster/Spotify KNHB RTL5 & Renault RTL - Bluf RTL & Fisherman's Friend Cirque de Soleil - Amaluna Voetbal Inside & Gillette RTL Late Night RTL Woonmagazine Fleurop Drawing Contest Spotify Elsevier RTL Eigen Huis & Tuin Voetbal Inside Smiths KLM Pack & Go Teradata KLM Pack & Go Mobile Comedy Central Universal Music Toyota The Voice Of Holland NBA Holland's Next Top Model Red Bull Pepsi DJ Knock Out RTL/Emte CBRE Guus Meeuwis So You Think You Can Dance VeiligheidNL FIFA Andrélon/GTST RTL & Kinder Bueno RTL in cooperation with Lidl & Miele KLM BIC Goodyear Sony Peijnenburg Website Expeditie Robinson Digster/Spotify Teradata Holland's Got Talent Coca Cola Londen Eye Waitrose Dunlop Endemol LiveNation Concentrate Sony Music - Gers Pardoel Jupiler and Dancetour Digster Play Awards Amstel Gold Race Zeeman fashion stores Lay's Republic Records Fox Sports 100%NL RTL Darts DFB (German football team) Magic Mike XXL Extrema Outdoor (XO LIVE) EO - De Grote BijbelQuiz 2015 CBRE L’Oréal UK Guus Meeuwis SYTYCD - Milner Nutrition centre Universal Germany Digster The Common Linnets Samsung Red Bull: Social Dashboard Dutch Ministry of Justice Rabobank Jupiler ABN AMRO TomTom application Night Of The Proms Videoland RTL Celebrates Christmas Licor 43 KWF TV Show Ministry of Safety and Justice Expedition Poolcirkel Men United Holland's Next Top Model Ugg GTST Dressingroom Cheaptickets Radio 10 When Will I Be Famous Parbo Bier Gooische Vrouwen 2 Peijnenburg Amsterdam Music Festival (ADE) AP Hogeschool Antwerpen PresentersWall Avicii Mobistar RedBand Prenatal Studio 100 - NJAM! RTL Television War Child Eigen Huis & Tuin STER Focus 2015 Oxfam - Behind the brands Het Nieuwsblad Wear if you care (WIYC) KPN The Chainsmokers Cirque Du Soleil - Kooza Booking.com Guus Meeuwis Lipton Beemster Remia Dancevalley André Rieu RTL Nederland Interpolis App Tenneco Europe tour NLGroeit Interpolis Oxfam Novib Snelle Jelle Indesit campaign Hi-Tec NL Vierdaagse of Nijmegen Zebweb Beemster memory Durlinger Bio-Oil New Era Flagship store LiveWall on screen IG-Wall T-mobile Education Lassie Pelican Rouge Schoenenreus Resporter FashionWall LiveWall Data UWV Sky Radio Dancetour Boohoo.com Elho Pupa Family help Hans Anders The City of Haarlemmermeer SpotifyBox iBeacon Open Day app