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During the Olympic Games 2012, a NBA House was established in the heart of London city. This place was a temple for basketball fans. The 2012 Olympics will go down in history as the first Socialympics and the NBA wanted to respond directly to this. LiveWall developed a custom LiveWall tool, a life-sized social media touchwall for the NBA house.
Just after entering the NBA House you would find a touch screen of two by two meters large, which made the Olympics come to life. All social media messages from and about the NBA were displayed real time on a life-sized basketball. Instagram pictures from NBA players, Tweets from spectators, Facebook posts from the NBA and Youtube videos from the best dunks. Fans could swipe through the social media posts to find their own message and enlarge these on the screen. A unique experience for everyone.
