Behind the brands - The bitter taste of sugar

With "Behind The Brands", Oxfam tries to point out behavior that doesn’t contribute to sustainability. The "Bitter Taste Of Sugar" campaign shows that soft drink manufacturers use sugar that has not been legally obtained.

The campaign was carried out with big cinema commercials and a large online campaign. With the smartphone or the desktop, participants could create their own poster. This poster made it possible to write your name on a can to appeal as a protest.

The campaign was conducted entirely responsive. All participants could share their poster on social media, which were subsequently displayed on the site.

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