To overview
De challenge
With the latest season of The Voice Kids starting in The Netherlands, a new interactive fan-game is launched within the official Voice Kids app. This WE Fashion branded browser game is a quiz with photo-questions to test the fans to see if they payed attention during the show. LiveWall developed this mobile-first website to enable playing directly following the airing of the episodes.
The Campaign
The content of the fangame is linked to the blind auditions and the battles in The Voice Kids. It is directly available online after the show is broadcasted on national TV. The players of this game get to see 6 questions with 2 images each. To get a good score, you need to choose one of those images. The images contain information about the episode that has just finished. Points will be apointed after picking the right answer, where the speed of answering decides the amount of points you'll get.
The players with the highest scores will get a change to get a meet and greet with one of the finalists in one of the WE Fashion stores in The Netherlands. Additionally WE Fashion will select a few players every week to receive a giftcard.
Results
LiveWall developed the fan-game as a mobile first website. Multiple techniques are used to get interactive animations as click-activities. This generates a funny effect and lifts the experience as a whole. The fangame was played by ten thousands of viewers during the campaign.
